Campaign Specialist

  • Permanent
  • Farnham
  • £up to £40,000

We are seeking a experienced and driven Campaign Specialist who will be responsible for creating and developing an overall campaign strategy within the Group; developing, producing and driving marketing campaigns for B2B and B2C brands, managing all activities in the campaign life-cycle.
With a passion for driving customer acquisition, loyalty, conversion and brand equity across a range of channels (including email, text, digital, print, outdoor and social), the Campaign Specialist will be highly creative, pro-active and hands-on.
Principal Responsibilities
-Develop an overall campaign strategy and tactical plans enabling you to connect together multiple streams and initiatives for each business within the Group, aligned to our overall strategic approach.

-Manage and undertake all activities in the campaign life-cycle; insight, develop, deliver, monitor and evaluate
-Set up and control of management tools and creating project plans, timing plans, and status reports for stakeholders
-Responsible for the set up and driving initiatives/projects from strategy and concept through to production and delivery
-Develop a robust process for data checking/data enhancements/compliance such as opt out lists/general daily data selection
-Design and development of relevant marketing materials, initiatives and campaigns to support the achievement of appropriate business targets and strategic network partnerships
-Drive detailed multi-task projects, priorities, schedules, and deliverable’s
-Ensure all activities undertaken are compliant and adhere to the relevant policies and procedures of the business
-Work with other key marketing stakeholders to ensure the company optimize customer journeys and deliver ROI.  Manage third party partners and suppliers to ensure effective delivery of integrated multi-channel communications and campaign activities.
-Working with other members of the team, collate analyse and interpret appropriate relevant campaign management information.
-Build a strong business acumen across the groups companies to enable you to apply deep commercial understanding of campaign requirements
-Support, where relevant the group change programme, and projects that are being deployed by the marketing department.

-At least 3 years’ experience of managing marketing campaigns from creation to execution
-Experience in a multi-channel marketing role
-Demonstrable ability to track and measure ROI for campaigns and create a reporting process
-Working knowledge of campaign management tools (e.g. Campaign Monitor, Hootsuite, Lead Forensics, etc.)
-Excellent content and copywriting skills
-Ability to develop compelling and clear marketing and creative briefs, adept at building, designing and delivering presentations
-Ability to manage complex program details while considering each elements impact on the big picture
-Creatively solve problems and manage requirements through negotiation, tact and diplomacy in a fast-paced, pressured and changing environments
-Strong stakeholder and project management skills with experience of creating project plans including statements of work, timing plans and status reports for stakeholders
-Strong communication and interpersonal skills with ability to engage and influence stakeholders at all levels
-Highly organised and proactive with a hands-on approach and collaborative working style; self-starter with ability to plan, prioritise and adapt to changing requirements
-Ability to assess next steps when receiving conflicting feedback or unclear direction from a variety of stakeholders
-Innovative thinker with a creative flair; ability to adapt your style to different target audiences or products
-Strong working knowledge of MS Office (Word, PowerPoint, Outlook, Excel) with at least an intermediate level of Excel

-Both B2B and B2C Marketing experience
-IDM/CIM qualification
-B2B experience in SAAS or Professional Services
-Experience using project/process management tools
-Advanced knowledge of Excel (Macros, V-Lookups, advanced data manipulation, etc.)

Hours of Work

Hours: 8.30am – 5.30pm with 1 hour for lunch (Mon-Thurs) and 8.30am – 5.00pm with 30 minutes for lunch (Fri)

If you have what it will take to deliver on all the aspects in the job description please give us a call to discuss the position in further detail.

This vacancy is advertised by Futures Recruitment Services who operate as an employment agency. Due to the high volume of applications received we are not able to reply to each personally and should you not hear from us within 7 days this means your application was not successful on this occasion.

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