The Digital Optimisation Specialist will work closely with the wider Marketing & Ecommerce department, in particular supporting the Ecommerce Manager to deliver the digital strategy for the Group which will drive brand awareness, new customer acquisition and loyalty, and increase customer engagement.
The role will be an expert in understanding where and how to generate digital insights; with an excellent understanding of digital tools the role will involve the development of plans, sharing of techniques and tools, and engagement of key stakeholders across the business to embed new digital insight techniques to help drive and support the growth of the company as one Group.
-Support the Ecommerce Manager in setting out and managing a long term and comprehensive digital development plan for the Group
-Engage and develop relationships with internal and external stakeholders, promoting our new digital strategy and bringing to life our vision and approach
-Develop, implement and drive digital campaign strategies that are insightful, innovative, effective and fully integrated with the digital development strategy and broader communications plans
-Work with the Campaign Specialist to drive campaign management and activation of digital channels, with a focus on PPC/SEM/SEP/SEO/Video and Social campaigns, as well as involvement in other channels such as paid search, social, remarketing and other emerging technologies
-Support the Ecommerce Manager and Social Media & Content Specialist with web content strategies and ongoing updates to the websites, including copy and content to keep the experience fresh, engaging and relevant
-Engage, develop and manage strong digital partnerships (e.g. Affiliate relationships, existing and new)
-Provide insights and reporting on campaign effectiveness and ROI using data to evaluate end-to-end customer experience (i.e. across multiple landing pages, Ad networks and customer touch points) and provide recommendation for improvements
-Implement and develop measurement reporting against set KPI’s as to what ‘good’ looks like and how we expect channels or disciplines to be adopted and deployed
-Drive effective testing and landing page optimization, working with Marketing on branding and creative, liaising with Social Media & Content Specialist regarding ad copy to lift conversion rates, manage A/B tests on different creative, copy, audience segments, channels and tactics etc.
-Drive the quest for new and, where appropriate, bespoke technology solutions, advising best solution/s for the business and our clients
Skills, Knowledge & Experience
-At least 3 years’ experience in a dedicated Digital Marketing role in both a B2B and B2C environment
-Deep technical knowledge Google Adwords/Analytics
-Practical experience of using digital tools such as Zendesk, Sentiment, Sprinklr, etc.
-Hands-on experience of PPC/SEM/SEP/SEO/Video and Social campaigns as well as involvement in other channels such as paid social, remarketing and other emerging technologies
-Good working knowledge of most digital platforms and disciplines from search to mobile
-Experience of working in a fast paced and dynamic environment
-Excellent written and verbal communicator with strong and engaging interpersonal skills and the ability to communicate across all levels of the business
-Strong influencing and negotiation skills, both internally and externally
-Proactive and hands-on approach with collaborative working style; self-starter with ability to plan, prioritise and adapt to changing requirements
-Innovative and creative thinker
-Passionate about customers and customer delights
-Familiar with evaluating emerging technologies and keeping up to date with the latest trends and best practices for all things digital marketing, technology and advertising
-Experience in lead generation, web optimization, web analytics and online sales
-Relevant professional qualifications would be preferred
Hours of Work
– Hours: 8.30am – 5.30pm with 1 hour for lunch (Mon-Thurs) and 8.30am – 5.00pm with 30 minutes for lunch (Fri)
This vacancy is advertised by Futures Recruitment Services who operate as an employment agency. Due to the high volume of applications received we are not able to reply to each personally and should you not hear from us within 7 days this means your application was not successful on this occasion.